{"id":76817,"date":"2025-09-07T08:33:29","date_gmt":"2025-09-07T14:33:29","guid":{"rendered":"https:\/\/growmemarketing.ca\/?page_id=76817"},"modified":"2025-11-26T20:05:21","modified_gmt":"2025-11-27T03:05:21","slug":"tiptop-plumbing-heating","status":"publish","type":"page","link":"https:\/\/growmemarketing.ca\/case-studies\/tiptop-plumbing-heating\/","title":{"rendered":"Tiptop Plumbing &amp; Heating Case Study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"76817\" class=\"elementor elementor-76817\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28b54b1 e-flex e-con-boxed e-con e-parent\" data-id=\"28b54b1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c7924dd e-flex e-con-boxed e-con e-child\" data-id=\"c7924dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a591649 BannerSub elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a591649\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Tiptop Plumbing &amp; Heating<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53fff66 bannerTitle elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"53fff66\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300,&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">How A Well-Executed Marketing Strategy Generated Record Annual Revenue\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-233859a e-con-full e-flex e-con e-child\" data-id=\"233859a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-4d442a7 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"4d442a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;animation_mobile&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ffffb32 medh2 elementor-widget elementor-widget-heading\" data-id=\"ffffb32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Client Overview<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1371fc3 elementor-widget elementor-widget-text-editor\" data-id=\"1371fc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tiptop Plumbing &amp; Heating is a locally owned and managed company, offering professional plumbing &amp; heating services for both residential and commercial buildings. Despite having a strong foundation in service delivery, Tiptop struggled with poor visibility online, an outdated website, and limited lead generation.<\/p><p>\u00a0<\/p><p>They approached GrowME Marketing with a clear goal: generate more qualified leads and revenue through a strategic marketing overhaul.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a6fe37 e-con-full e-flex e-con e-child\" data-id=\"9a6fe37\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cbef0c elementor-invisible elementor-widget elementor-widget-image\" data-id=\"1cbef0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"960\" src=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-tiptop-case-study-client-overview.webp\" class=\"attachment-full size-full wp-image-76883\" alt=\"\" srcset=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-tiptop-case-study-client-overview.webp 1440w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-tiptop-case-study-client-overview-300x200.webp 300w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-tiptop-case-study-client-overview-600x400.webp 600w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-tiptop-case-study-client-overview-768x512.webp 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a13b33 elementor-widget__width-initial elementor-absolute elementor-invisible elementor-widget elementor-widget-image\" data-id=\"1a13b33\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_mobile&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"365\" src=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/03\/TiptopPlumbingHeatingLogo.png\" class=\"attachment-large size-large wp-image-71788\" alt=\"Tiptop Plumbing Heating\" srcset=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/03\/TiptopPlumbingHeatingLogo.png 300w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/03\/TiptopPlumbingHeatingLogo-247x300.png 247w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fde5045 e-flex e-con-boxed e-con e-parent\" data-id=\"fde5045\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-228146b medh2 elementor-widget elementor-widget-heading\" data-id=\"228146b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b31d9a e-con-full boxtitle e-flex e-con e-child\" data-id=\"0b31d9a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-72efb0c e-con-full blurbg e-flex e-con e-child\" data-id=\"72efb0c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3866e9d elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"3866e9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"40px\" viewBox=\"0 -960 960 960\" width=\"40px\" fill=\"#D80303\"><path d=\"M237.41-835.94h455.73v551.84L413.93 2.17l-61.78-51.35q-8.4-7.15-12.88-20.23-4.49-13.09-4.49-29.08v-7.54l43.18-178.07h-271.8q-38.08 0-67.26-29.44-29.18-29.44-29.18-67.37v-54.51q0-8.29-.33-17.66-.33-9.38 3.86-16.71l129.28-301.82q11.65-27.44 38.65-45.88 27-18.45 56.23-18.45Zm365.89 96.81H232.81L107.29-440.75v59.84h384.97l-49.19 218.23L603.3-331.01v-408.12Zm0 408.12v-408.12 408.12Zm89.84 46.91v-96.81h111.28v-358.22H693.14v-96.81h208.09v551.84H693.14Z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tPoor SEO Foundations\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tRankings were buried deep in Google, and site architecture lacked optimization.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a968ae4 e-con-full blurbg e-flex e-con e-child\" data-id=\"a968ae4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd59d8a elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"fd59d8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"40px\" viewBox=\"0 -960 960 960\" width=\"40px\" fill=\"#D80303\"><path d=\"M237.41-835.94h455.73v551.84L413.93 2.17l-61.78-51.35q-8.4-7.15-12.88-20.23-4.49-13.09-4.49-29.08v-7.54l43.18-178.07h-271.8q-38.08 0-67.26-29.44-29.18-29.44-29.18-67.37v-54.51q0-8.29-.33-17.66-.33-9.38 3.86-16.71l129.28-301.82q11.65-27.44 38.65-45.88 27-18.45 56.23-18.45Zm365.89 96.81H232.81L107.29-440.75v59.84h384.97l-49.19 218.23L603.3-331.01v-408.12Zm0 408.12v-408.12 408.12Zm89.84 46.91v-96.81h111.28v-358.22H693.14v-96.81h208.09v551.84H693.14Z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tIneffective Paid Ads\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tCampaigns were not generating the desired volume of service calls.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68cbaf9 e-con-full blurbg e-flex e-con e-child\" data-id=\"68cbaf9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c1b30d elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"8c1b30d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"40px\" viewBox=\"0 -960 960 960\" width=\"40px\" fill=\"#D80303\"><path d=\"M237.41-835.94h455.73v551.84L413.93 2.17l-61.78-51.35q-8.4-7.15-12.88-20.23-4.49-13.09-4.49-29.08v-7.54l43.18-178.07h-271.8q-38.08 0-67.26-29.44-29.18-29.44-29.18-67.37v-54.51q0-8.29-.33-17.66-.33-9.38 3.86-16.71l129.28-301.82q11.65-27.44 38.65-45.88 27-18.45 56.23-18.45Zm365.89 96.81H232.81L107.29-440.75v59.84h384.97l-49.19 218.23L603.3-331.01v-408.12Zm0 408.12v-408.12 408.12Zm89.84 46.91v-96.81h111.28v-358.22H693.14v-96.81h208.09v551.84H693.14Z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tLow Conversion Rates\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tWebsite experience failed to convert visitors into inquiries or bookings.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-434cc5c e-flex e-con-boxed e-con e-parent\" data-id=\"434cc5c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fc7e734 e-flex e-con-boxed e-con e-child\" data-id=\"fc7e734\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15bda01 medh2  elementor-widget elementor-widget-heading\" data-id=\"15bda01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><div class=\"BannerSubT\">Our Solution<\/div>Full Growth Engine Implementation\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12d1384 elementor-widget elementor-widget-text-editor\" data-id=\"12d1384\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We deployed GrowME\u2019s full Growth Engine, combining strategic thinking with tactical execution across every major growth lever:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19b7f9d e-con-full e-flex e-con e-child\" data-id=\"19b7f9d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-e90c321 e-con-full e-flex e-con e-child\" data-id=\"e90c321\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d76a5f boxtitle elementor-widget elementor-widget-heading\" data-id=\"1d76a5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"> Search Engine Optimization (SEO)\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b45269e blurbg elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b45269e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Rebuilt keyword strategy based on service-specific high-intent searches.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Restructured site content and metadata to align with Google\u2019s best practices.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Developed rich content clusters around key service areas like couples counselling, anxiety therapy, and trauma recovery.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Optimized the GMB profile to grow in local maps rankings.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3f09c0 e-con-full e-flex e-con e-child\" data-id=\"e3f09c0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fca55fc boxtitle elementor-widget elementor-widget-heading\" data-id=\"fca55fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Conversion Rate Optimization (CRO)<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ccd965 blurbg elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7ccd965\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Redesigned website user experience for clarity, trust, and phone call generation.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Simplified navigation, highlighted monthly promotions, and added service pages to showcase the true service scope that Tiptop can provide.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Added trust triggers like testimonials, credentials, and industry expertise and knowledge.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b389e1 e-con-full e-flex e-con e-child\" data-id=\"4b389e1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4f5256 elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-image\" data-id=\"f4f5256\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300,&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/10\/growme-case-study_tiptop_before-after-website.webp\" class=\"attachment-full size-full wp-image-79818\" alt=\"\" srcset=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/10\/growme-case-study_tiptop_before-after-website.webp 1920w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/10\/growme-case-study_tiptop_before-after-website-300x169.webp 300w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/10\/growme-case-study_tiptop_before-after-website-600x338.webp 600w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/10\/growme-case-study_tiptop_before-after-website-768x432.webp 768w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/10\/growme-case-study_tiptop_before-after-website-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5c607d elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-image\" data-id=\"b5c607d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200,&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/10\/growme-case-study_tiptop_colors-768x768.webp\" class=\"attachment-medium_large size-medium_large wp-image-79819\" alt=\"\" srcset=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/10\/growme-case-study_tiptop_colors-768x768.webp 768w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/10\/growme-case-study_tiptop_colors-300x300.webp 300w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/10\/growme-case-study_tiptop_colors-500x500.webp 500w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/10\/growme-case-study_tiptop_colors-150x150.webp 150w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/10\/growme-case-study_tiptop_colors.webp 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac501c8 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-image\" data-id=\"ac501c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:400,&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-tiptop-case-study-website-screenshots-768x512.webp\" class=\"attachment-medium_large size-medium_large wp-image-76888\" alt=\"\" srcset=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-tiptop-case-study-website-screenshots-768x512.webp 768w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-tiptop-case-study-website-screenshots-300x200.webp 300w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-tiptop-case-study-website-screenshots-600x400.webp 600w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-tiptop-case-study-website-screenshots-1536x1024.webp 1536w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-tiptop-case-study-website-screenshots.webp 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0de138a elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-image\" data-id=\"0de138a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:600,&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"576\" src=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/10\/growme-home-case-study-tiptop-home-768x576.webp\" class=\"attachment-medium_large size-medium_large wp-image-78720\" alt=\"\" srcset=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/10\/growme-home-case-study-tiptop-home-768x576.webp 768w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/10\/growme-home-case-study-tiptop-home-300x225.webp 300w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/10\/growme-home-case-study-tiptop-home-600x450.webp 600w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/10\/growme-home-case-study-tiptop-home.webp 1440w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a349ee e-con-full e-flex e-con e-child\" data-id=\"8a349ee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-5fa1a87 e-con-full e-flex e-con e-child\" data-id=\"5fa1a87\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-772d034 elementor-widget__width-initial boxtitle elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"772d034\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Advertising Overhaul<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82b0892 blurbg elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"82b0892\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Launched high-converting Google Ads campaigns focused on generating leads for users looking for urgent service.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Shifted from generic ads to service-centred resonant messaging backed by strong calls-to-action.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Segmented campaigns to ensure highly accurate targeting is achieved.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c933d45 e-con-full e-flex e-con e-child\" data-id=\"c933d45\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9269591 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-image\" data-id=\"9269591\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"314\" src=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-tiptop-case-study-ad-2-600x314.webp\" class=\"attachment-large size-large wp-image-76889\" alt=\"\" srcset=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-tiptop-case-study-ad-2-600x314.webp 600w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-tiptop-case-study-ad-2-300x157.webp 300w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-tiptop-case-study-ad-2-768x402.webp 768w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-tiptop-case-study-ad-2.webp 1200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-227ce70 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-image\" data-id=\"227ce70\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-tiptop-case-study-ad-1-500x500.webp\" class=\"attachment-large size-large wp-image-76890\" alt=\"\" srcset=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-tiptop-case-study-ad-1-500x500.webp 500w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-tiptop-case-study-ad-1-300x300.webp 300w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-tiptop-case-study-ad-1-150x150.webp 150w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-tiptop-case-study-ad-1.webp 600w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b9f95e e-flex e-con-boxed e-con e-parent\" data-id=\"4b9f95e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-74d34df e-con-full e-flex e-con e-child\" data-id=\"74d34df\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-babb05c medh2 elementor-widget elementor-widget-heading\" data-id=\"babb05c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><div class=\"BannerSubT\">The Results<\/div>\nYear-Over-Year Revenue Growth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07993b9 elementor-widget elementor-widget-text-editor\" data-id=\"07993b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In 2024, Tiptop Plumbing &amp; Heating had a record-breaking year, experiencing dramatic improvements:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46deee3 e-con-full e-flex e-con e-child\" data-id=\"46deee3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-da89776 e-con-full e-flex e-con e-child\" data-id=\"da89776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-230c4a0 e-con-full e-flex e-con e-child\" data-id=\"230c4a0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e02353 elementor-mobile-position-inline-start elementor-view-default elementor-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"1e02353\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24px\" viewBox=\"0 -960 960 960\" width=\"24px\" fill=\"#D80303\"><path d=\"M653.33-160v-280H800v280H653.33Zm-246.66 0v-640h146.66v640H406.67ZM160-160v-440h146.67v440H160Z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tTop Google Rankings\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a5e5b8 elementor-widget elementor-widget-text-editor\" data-id=\"4a5e5b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>for multiple keywords<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8191b76 elementor-widget elementor-widget-text-editor\" data-id=\"8191b76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u201cCommercial Plumbers Calgary\u201d<\/strong> and <strong>\u201cCalgary Plumbing\u201d<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9a41c3 elementor-widget elementor-widget-text-editor\" data-id=\"a9a41c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMany more keywords have also seen significant improvement.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ec52c7 e-con-full e-flex e-con e-child\" data-id=\"8ec52c7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a0c6b2 elementor-mobile-position-inline-start elementor-view-default elementor-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"7a0c6b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24px\" viewBox=\"0 -960 960 960\" width=\"24px\" fill=\"#D80303\"><path d=\"M720-440v-80h160v80H720Zm48 280-128-96 48-64 128 96-48 64Zm-80-480-48-64 128-96 48 64-128 96ZM200-200v-160h-40q-33 0-56.5-23.5T80-440v-80q0-33 23.5-56.5T160-600h160l200-120v480L320-360h-40v160h-80Zm360-146v-268q27 24 43.5 58.5T620-480q0 41-16.5 75.5T560-346Z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tTeam Growth\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b9f191 elementor-widget elementor-widget-text-editor\" data-id=\"7b9f191\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tiptop was a 3-person team when they signed on with GrowME and only had two trucks in the field each day. Now, they are hiring their 8th technician and will have 8 trucks operating in the field every day.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d5dfdf e-con-full e-flex e-con e-child\" data-id=\"7d5dfdf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e481e3 elementor-mobile-position-inline-start elementor-view-default elementor-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"2e481e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24px\" viewBox=\"0 -960 960 960\" width=\"24px\" fill=\"#D80303\"><path d=\"M320-120v-240H120l360-440 360 440H640v240H320Z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tConversion Uplift\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9546018 elementor-widget elementor-widget-text-editor\" data-id=\"9546018\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Website phone calls increased significantly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-169a9ba e-con-full e-flex e-con e-child\" data-id=\"169a9ba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92cad14 elementor-mobile-position-inline-start elementor-view-default elementor-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"92cad14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"40px\" viewBox=\"0 -960 960 960\" width=\"40px\" fill=\"#D80303\"><path d=\"M252.16-354.13v-50.3H145.49v-81.56h213.34v-81.78h-171.8q-16.68 0-29.11-12.09-12.43-12.1-12.43-29.44v-162.67q0-17.35 12.1-29.02 12.09-11.66 28.77-11.66h65.8v-50.31h81.17v50.31H440v81.55H226.67v81.78h172.36q17.35 0 29.16 11.67Q440-625.99 440-607.97v162.67q0 16.68-11.48 28.77-11.48 12.1-28.82 12.1h-66.37v50.3h-81.17Zm312.81 250.17L388-281.49l59.86-59.29 117.11 117.11 229.68-229.11 59.86 59.29-289.54 289.53Z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tRecord Annual Revenue\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14a97b2 e-con-full e-flex e-con e-child\" data-id=\"14a97b2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66ac8dc elementor-widget elementor-widget-heading\" data-id=\"66ac8dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><div class=\"SmallSubT\">from<\/div>\n$800K\n<div class=\"SmallSubT\">in 2023<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98c9f7d elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"98c9f7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-long-arrow-down\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a11a76 elementor-widget elementor-widget-heading\" data-id=\"4a11a76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><div class=\"SmallSubT\">to a record of<\/div>\n$1M\n<div class=\"SmallSubT\">in 2024<\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1be6279 elementor-widget elementor-widget-text-editor\" data-id=\"1be6279\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>and is on pace to break that record in 2025<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c427dc e-con-full e-flex e-con e-child\" data-id=\"6c427dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-1a2d15a e-con-full e-flex e-con e-child\" data-id=\"1a2d15a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bac3378 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"bac3378\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24px\" viewBox=\"0 -960 960 960\" width=\"24px\" fill=\"#D80303\"><path d=\"M653.33-160v-280H800v280H653.33Zm-246.66 0v-640h146.66v640H406.67ZM160-160v-440h146.67v440H160Z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tLocal Maps Ranking Increase\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-329eb18 elementor-widget elementor-widget-text-editor\" data-id=\"329eb18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Local Maps presence grew from nearly non-existent to dominating the SE Calgary Territory.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eda2364 e-con-full e-flex e-con e-child\" data-id=\"eda2364\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-759928d elementor-widget elementor-widget-jet-image-comparison\" data-id=\"759928d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;}\" data-widget_type=\"jet-image-comparison.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jet-image-comparison jet-elements\"><div class=\"jet-image-comparison\">\n\t<div class=\"jet-image-comparison__instance elementor-slick-slider\" data-settings='{&quot;slidesToShow&quot;:{&quot;desktop&quot;:1},&quot;autoplaySpeed&quot;:5000,&quot;autoplay&quot;:true,&quot;pauseOnHover&quot;:false,&quot;speed&quot;:500,&quot;arrows&quot;:false,&quot;dots&quot;:true,&quot;slidesToScroll&quot;:1,&quot;prevArrow&quot;:&quot;.jet-image-comparison__prev-arrow-759928d&quot;,&quot;nextArrow&quot;:&quot;.jet-image-comparison__next-arrow-759928d&quot;,&quot;rtl&quot;:false}' dir=\"ltr\">\n<div class=\"jet-image-comparison__item\">\n\t<div class=\"jet-image-comparison__container jet-juxtapose\"\n\t\tdata-prev-icon=\"&lt;svg width=&quot;24&quot; height=&quot;24&quot; viewBox=&quot;0 0 24 24&quot; fill=&quot;none&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M14.625 5.3999L16.3 7.0749L11.35 12.0249L16.3 16.9749L14.625 18.6499L7.99999 12.0249L14.625 5.3999Z&quot; fill=&quot;#0F172A&quot;\/&gt;&lt;\/svg&gt;\"\n\t\tdata-next-icon=\"&lt;svg width=&quot;24&quot; height=&quot;24&quot; viewBox=&quot;0 0 24 24&quot; fill=&quot;none&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M9.37501 18.6001L7.70001 16.9251L12.65 11.9751L7.70001 7.0251L9.37501 5.3501L16 11.9751L9.37501 18.6001Z&quot; fill=&quot;#0F172A&quot;\/&gt;&lt;\/svg&gt;\"\n\t\tdata-makeresponsive=\"true\"\n\t\tdata-startingposition=\"46%\">\n\t\t\n\t\t<img class=\"jet-image-comparison__before-image a3-notlazy\"\n\t\t\tsrc=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-tiptop-case-study-map-before.webp\"\n\t\t\tdata-label=\"Before\"\t\t\talt=\"image-tiptop-case-study-map-before\"\n\t\t\tdata-no-lazy=\"1\">\n\n\t\t<img class=\"jet-image-comparison__after-image a3-notlazy\"\n\t\t\tsrc=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-tiptop-case-study-map-after.webp\"\n\t\t\tdata-label=\"After\"\t\t\talt=\"image-tiptop-case-study-map-after\"\n\t\t\tdata-no-lazy=\"1\">\n\t<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69cf41e e-con-full e-flex e-con e-child\" data-id=\"69cf41e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e43c567 elementor-mobile-position-inline-start elementor-view-default elementor-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"e43c567\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24px\" viewBox=\"0 -960 960 960\" width=\"24px\" fill=\"#D80303\"><path d=\"M480-40q-112 0-206-51T120-227v107H40v-240h240v80h-99q48 72 126.5 116T480-120q75 0 140.5-28.5t114-77q48.5-48.5 77-114T840-480h80q0 91-34.5 171T791-169q-60 60-140 94.5T480-40Zm-36-160v-52q-47-11-76.5-40.5T324-370l66-26q12 41 37.5 61.5T486-314q33 0 56.5-15.5T566-378q0-29-24.5-47T454-466q-59-21-86.5-50T340-592q0-41 28.5-74.5T446-710v-50h70v50q36 3 65.5 29t40.5 61l-64 26q-8-23-26-38.5T482-648q-35 0-53.5 15T410-592q0 26 23 41t83 35q72 26 96 61t24 77q0 29-10 51t-26.5 37.5Q583-274 561-264.5T514-250v50h-70ZM40-480q0-91 34.5-171T169-791q60-60 140-94.5T480-920q112 0 206 51t154 136v-107h80v240H680v-80h99q-48-72-126.5-116T480-840q-75 0-140.5 28.5t-114 77q-48.5 48.5-77 114T120-480H40Z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tAd Efficiency\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4db99d8 elementor-widget elementor-widget-text-editor\" data-id=\"4db99d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Over the last 6 months, the search ad cost per lead decreased while lead quality improved<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b65f643 e-con-full e-flex e-con e-child\" data-id=\"b65f643\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5045075 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5045075\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-long-arrow-down\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-850454c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"850454c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">7%\n<div class=\"SmallSubT\">CPA<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c501702 elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"c501702\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-448f520 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"448f520\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-long-arrow-down\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d828e8b elementor-widget elementor-widget-heading\" data-id=\"d828e8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">25\n<div class=\"SmallSubT\">conversion<\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93b83c6 e-con-full e-flex e-con e-child\" data-id=\"93b83c6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ad2d681 e-con-full e-flex e-con e-child\" data-id=\"ad2d681\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9af6047 elementor-position-inline-start elementor-mobile-position-inline-start elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"9af6047\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24px\" viewBox=\"0 -960 960 960\" width=\"24px\" fill=\"#D80303\"><path d=\"M107.33-475.33V-542h124v66.67h-124Zm121.34 228-45.34-46L270-380l46 45.33-87.33 87.34Zm41.33-392L183.33-726l45.34-46L316-684.67l-46 45.34Zm463.33 480L544.67-348l-46 140.67-109.34-373.34 368 114-141.33 50 187.33 187.34-70 70ZM424.67-716v-124h66.66v124h-66.66ZM646-639.33l-46-45.34L687.33-772l45.34 45.33L646-639.33Z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tTraffic Surge\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18e3fd2 e-con-full ts e-flex e-con e-child\" data-id=\"18e3fd2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efc0a2c elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"efc0a2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><b>Organic Searches<\/b><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c88ed27 elementor-widget elementor-widget-heading\" data-id=\"c88ed27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><span class=\"SmallSubT\">2023<\/span>\n<span style=\"padding:0px 7px\">1,491<\/span>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c5a7a3 elementor-widget elementor-widget-heading\" data-id=\"3c5a7a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><span class=\"SmallSubT\">2024<\/span>\n<span style=\"padding:0px 7px;color:#D80303\">3,225<\/span>\n\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c020682 ts elementor-widget elementor-widget-heading\" data-id=\"c020682\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><span class=\"SmallSubT\">\nOrganic traffic increased by\n<\/span>\n<span style=\"color:#D80303;padding-left:10px\">\n116%\n\n<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eeb391 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"1eeb391\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"254\" src=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-tiptop-case-study-traffic-surge.webp\" class=\"attachment-full size-full wp-image-76902\" alt=\"\" srcset=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-tiptop-case-study-traffic-surge.webp 945w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-tiptop-case-study-traffic-surge-300x81.webp 300w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-tiptop-case-study-traffic-surge-600x161.webp 600w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-tiptop-case-study-traffic-surge-768x206.webp 768w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29f3960 e-flex e-con-boxed e-con e-parent\" data-id=\"29f3960\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9614093 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"9614093\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">What Tiptop Plumbing &amp; Heating Has to Say About Our Partnership<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8b62a2 e-con-full e-flex e-con e-child\" data-id=\"a8b62a2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-3e7e8a0 e-con-full e-flex e-con e-child\" data-id=\"3e7e8a0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d06f79 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5d06f79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"36\" viewBox=\"0 0 41 36\" fill=\"none\"><path d=\"M18.9331 36H0V21.2206C0 15.7794 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class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d0d1bc elementor-widget-mobile__width-inherit medh2 elementor-widget elementor-widget-text-editor\" data-id=\"4d0d1bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe have seen a noticeable change in how many calls we are getting through Google. It&#8217;s really nice to have a marketing team who is on top of our online presence and giving us peace of mind. We are very satisfied with the service.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85f03c7 e-con-full e-flex e-con e-child\" data-id=\"85f03c7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8a5bc2 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"d8a5bc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t&#8211; Kevin Wright, Tiptop Plumbing &#038; Heating Founder and Owner\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8829ac0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8829ac0\" data-element_type=\"widget\" data-e-type=\"widget\" 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17.8235H22.6051V0ZM0 0H19.3949V14.7794C19.3949 20.2206 18.2505 24.5147 15.9618 27.6618C13.673 30.8088 9.74947 33.5882 4.19108 36L0 28.1471C3.41826 26.5588 5.78132 24.9706 7.08917 23.3824C8.39703 21.8235 9.12527 19.9706 9.27389 17.8235H0V0Z\" fill=\"#D80502\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d60ed4 e-flex e-con-boxed e-con e-parent\" data-id=\"6d60ed4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-09942a6 e-con-full e-flex e-con e-child\" data-id=\"09942a6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-d3aded6 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"d3aded6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;animation_mobile&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c18e6eb elementor-widget elementor-widget-image\" data-id=\"c18e6eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"960\" src=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-tiptop-case-study-banner.webp\" class=\"attachment-full size-full wp-image-76882\" alt=\"\" srcset=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-tiptop-case-study-banner.webp 1440w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-tiptop-case-study-banner-300x200.webp 300w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-tiptop-case-study-banner-600x400.webp 600w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-tiptop-case-study-banner-768x512.webp 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-411629f e-con-full e-flex e-con e-child\" data-id=\"411629f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f1b9ae medh2 elementor-widget elementor-widget-heading\" data-id=\"5f1b9ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29972f3 elementor-widget elementor-widget-text-editor\" data-id=\"29972f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The growth of Tiptop Plumbing &amp; Heating illustrates what happens when a small company is ready to grow and meets a marketing company that can provide expert strategy and execute it flawlessly. By refining the targeting strategy, optimizing Google ad campaigns, website development, and ongoing strategic leadership, GrowME helped set Tiptop on the path to consistent, sustainable growth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66c050f e-con-full e-flex e-con e-parent\" data-id=\"66c050f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-437f543 elementor-widget elementor-widget-template\" data-id=\"437f543\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"79909\" class=\"elementor elementor-79909\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bfaba55 e-flex e-con-boxed e-con e-parent\" data-id=\"4bfaba55\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-10d2ddf1 e-con-full e-flex e-con e-child\" data-id=\"10d2ddf1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f468533 bigh2 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading\" data-id=\"2f468533\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Ready to See What\u2019s Possible for Your Business?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27b2338f elementor-widget elementor-widget-text-editor\" data-id=\"27b2338f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"4\">The results above are the outcome of clear strategy, disciplined execution, and a true growth partner.<\/p><p data-path-to-node=\"5\">GrowME operates as an embedded growth department for companies that value clarity, accountability, and measurable results.<\/p><p data-path-to-node=\"6\">We build and execute growth systems that drive qualified demand, improve conversion, and align directly with what moves revenue forward.<\/p><p data-path-to-node=\"7\">If you\u2019re ready to take the next step in your growth, let\u2019s talk.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-284b095 conbuttoncontainer elementor-widget-tablet__width-initial elementor-widget elementor-widget-html\" data-id=\"284b095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"request_consult_home_click\" class=\"consult-link myConsultButton\">START A GROWTH CONVERSATION<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tiptop Plumbing &amp; Heating How A Well-Executed Marketing Strategy Generated Record Annual Revenue Client Overview Tiptop Plumbing &amp; Heating is a locally owned and managed company, offering professional plumbing &amp; heating services for both residential and commercial buildings. Despite having a strong foundation in service delivery, Tiptop struggled with poor visibility online, an outdated website, [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":74882,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-76817","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tiptop Plumbing &amp; Heating Case Study | GrowME Marketing<\/title>\n<meta name=\"description\" content=\"Discover how GrowME Marketing transformed Tiptop Plumbing &amp; Heating\u2019s online presence with strategic SEO and website design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/growmemarketing.ca\/case-studies\/tiptop-plumbing-heating\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tiptop Plumbing &amp; 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