{"id":76705,"date":"2025-09-05T05:09:25","date_gmt":"2025-09-05T11:09:25","guid":{"rendered":"https:\/\/growmemarketing.ca\/?page_id=76705"},"modified":"2026-04-29T14:54:03","modified_gmt":"2026-04-29T20:54:03","slug":"calgary-institute-of-counselling","status":"publish","type":"page","link":"https:\/\/growmemarketing.ca\/case-studies\/calgary-institute-of-counselling\/","title":{"rendered":"Calgary Institute of Counselling Case Study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"76705\" class=\"elementor elementor-76705\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb9e14b e-flex e-con-boxed e-con e-parent\" data-id=\"bb9e14b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-41bf5aa e-flex e-con-boxed e-con e-child\" data-id=\"41bf5aa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1faee9e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1faee9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Calgary Institute of Counselling\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21c6675 bannerTitle elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"21c6675\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300,&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">How Full-Funnel Strategy Fueled a 60% Year-Over-Year Growth\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9c3857 e-con-full e-flex e-con e-child\" data-id=\"a9c3857\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-173b99f e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"173b99f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;animation_mobile&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0368f5 medh2 elementor-widget elementor-widget-heading\" data-id=\"a0368f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Client Overview<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac24c02 elementor-widget elementor-widget-text-editor\" data-id=\"ac24c02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Calgary Institute of Counselling (CIC)<\/strong> is a reputable mental health clinic offering professional therapy services for individuals, couples, and families. Despite having a strong foundation in service delivery, CIC struggled with poor visibility online, underperforming ad campaigns, low website conversion rates, and a weak brand presence.<\/p><p>\u00a0<\/p><p>They approached GrowME Marketing with a clear goal: <strong>scale their client base and revenue through a strategic marketing overhaul.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29e6df7 e-con-full e-flex e-con e-child\" data-id=\"29e6df7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c06b668 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"c06b668\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"1080\" src=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study-banner.png\" class=\"attachment-full size-full wp-image-76730\" alt=\"\" srcset=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study-banner.png 1440w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study-banner-300x225.png 300w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study-banner-600x450.png 600w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study-banner-768x576.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fc4751 elementor-widget__width-initial elementor-absolute elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5fc4751\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_mobile&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"200\" src=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study-logo.webp\" class=\"attachment-large size-large wp-image-76874\" alt=\"\" srcset=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study-logo.webp 600w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study-logo-300x100.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fde5045 e-flex e-con-boxed e-con e-parent\" data-id=\"fde5045\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-228146b medh2 elementor-widget elementor-widget-heading\" data-id=\"228146b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b31d9a e-con-full boxtitle e-flex e-con e-child\" data-id=\"0b31d9a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-72efb0c e-con-full blurbg e-flex e-con e-child\" data-id=\"72efb0c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-babd385 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"babd385\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"40px\" viewBox=\"0 -960 960 960\" width=\"40px\" fill=\"#D80303\"><path d=\"M237.41-835.94h455.73v551.84L413.93 2.17l-61.78-51.35q-8.4-7.15-12.88-20.23-4.49-13.09-4.49-29.08v-7.54l43.18-178.07h-271.8q-38.08 0-67.26-29.44-29.18-29.44-29.18-67.37v-54.51q0-8.29-.33-17.66-.33-9.38 3.86-16.71l129.28-301.82q11.65-27.44 38.65-45.88 27-18.45 56.23-18.45Zm365.89 96.81H232.81L107.29-440.75v59.84h384.97l-49.19 218.23L603.3-331.01v-408.12Zm0 408.12v-408.12 408.12Zm89.84 46.91v-96.81h111.28v-358.22H693.14v-96.81h208.09v551.84H693.14Z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tPoor SEO Foundations\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tRankings were buried deep in Google, and site architecture lacked optimization.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a968ae4 e-con-full blurbg e-flex e-con e-child\" data-id=\"a968ae4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b01d5a elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"3b01d5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"40px\" viewBox=\"0 -960 960 960\" width=\"40px\" fill=\"#D80303\"><path d=\"M237.41-835.94h455.73v551.84L413.93 2.17l-61.78-51.35q-8.4-7.15-12.88-20.23-4.49-13.09-4.49-29.08v-7.54l43.18-178.07h-271.8q-38.08 0-67.26-29.44-29.18-29.44-29.18-67.37v-54.51q0-8.29-.33-17.66-.33-9.38 3.86-16.71l129.28-301.82q11.65-27.44 38.65-45.88 27-18.45 56.23-18.45Zm365.89 96.81H232.81L107.29-440.75v59.84h384.97l-49.19 218.23L603.3-331.01v-408.12Zm0 408.12v-408.12 408.12Zm89.84 46.91v-96.81h111.28v-358.22H693.14v-96.81h208.09v551.84H693.14Z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tIneffective Paid Ads\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tCampaigns were not driving qualified traffic or leads, resulting in wasted ad spend.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68cbaf9 e-con-full blurbg e-flex e-con e-child\" data-id=\"68cbaf9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cec5ac elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"6cec5ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"40px\" viewBox=\"0 -960 960 960\" width=\"40px\" fill=\"#D80303\"><path d=\"M237.41-835.94h455.73v551.84L413.93 2.17l-61.78-51.35q-8.4-7.15-12.88-20.23-4.49-13.09-4.49-29.08v-7.54l43.18-178.07h-271.8q-38.08 0-67.26-29.44-29.18-29.44-29.18-67.37v-54.51q0-8.29-.33-17.66-.33-9.38 3.86-16.71l129.28-301.82q11.65-27.44 38.65-45.88 27-18.45 56.23-18.45Zm365.89 96.81H232.81L107.29-440.75v59.84h384.97l-49.19 218.23L603.3-331.01v-408.12Zm0 408.12v-408.12 408.12Zm89.84 46.91v-96.81h111.28v-358.22H693.14v-96.81h208.09v551.84H693.14Z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tLow Conversion Rates\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tWebsite experience failed to convert visitors into inquiries or bookings.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f4c26f e-con-full blurbg e-flex e-con e-child\" data-id=\"6f4c26f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b2499f elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"3b2499f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"40px\" viewBox=\"0 -960 960 960\" width=\"40px\" fill=\"#D80303\"><path d=\"M237.41-835.94h455.73v551.84L413.93 2.17l-61.78-51.35q-8.4-7.15-12.88-20.23-4.49-13.09-4.49-29.08v-7.54l43.18-178.07h-271.8q-38.08 0-67.26-29.44-29.18-29.44-29.18-67.37v-54.51q0-8.29-.33-17.66-.33-9.38 3.86-16.71l129.28-301.82q11.65-27.44 38.65-45.88 27-18.45 56.23-18.45Zm365.89 96.81H232.81L107.29-440.75v59.84h384.97l-49.19 218.23L603.3-331.01v-408.12Zm0 408.12v-408.12 408.12Zm89.84 46.91v-96.81h111.28v-358.22H693.14v-96.81h208.09v551.84H693.14Z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tWeak Brand Recognition\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tThe clinic lacked a cohesive brand identity and narrative to stand out in a competitive space.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-434cc5c e-flex e-con-boxed e-con e-parent\" data-id=\"434cc5c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fc7e734 e-flex e-con-boxed e-con e-child\" data-id=\"fc7e734\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15bda01 medh2  elementor-widget elementor-widget-heading\" data-id=\"15bda01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><div class=\"BannerSubT\">Our Solution<\/div>Full Growth Engine Implementation\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12d1384 elementor-widget elementor-widget-text-editor\" data-id=\"12d1384\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We deployed GrowME\u2019s full Growth Engine, combining strategic thinking with tactical execution across every major growth lever:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23de1fb e-con-full e-flex e-con e-child\" data-id=\"23de1fb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-af138b5 e-con-full e-flex e-con e-child\" data-id=\"af138b5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bab986 boxtitle elementor-widget elementor-widget-heading\" data-id=\"9bab986\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Brand Strategy + Positioning<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1af4aa5 blurbg elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"1af4aa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Refined the clinic\u2019s brand messaging to reflect trust, warmth, and professionalism.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Aligned visuals, tone, and voice across all touchpoints to build brand recall and authority.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Positioned CIC as a top-tier, client-centric mental health provider in Calgary.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c31342 e-con-full e-flex e-con e-child\" data-id=\"4c31342\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21b6533 boxtitle elementor-widget elementor-widget-heading\" data-id=\"21b6533\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"> Search Engine Optimization (SEO)\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf2519a blurbg elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"bf2519a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Rebuilt keyword strategy based on therapy-specific high-intent searches.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Restructured site content and metadata to align with Google\u2019s best practices.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Developed rich content clusters around key service areas like couples counselling, anxiety therapy, and trauma recovery.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fbbafe e-con-full e-flex e-con e-child\" data-id=\"5fbbafe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-825775f boxtitle elementor-widget elementor-widget-heading\" data-id=\"825775f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Conversion Rate Optimization (CRO)<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e99a426 blurbg elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e99a426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Redesigned website user experience for clarity, trust, and bookings.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Simplified navigation, highlighted therapist expertise, and made appointment booking frictionless.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Added trust triggers like testimonials, credentials, and professional branding.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4fe8dd e-con-full e-flex e-con e-child\" data-id=\"b4fe8dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-768ec9f elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-image\" data-id=\"768ec9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study_colors-768x768.webp\" class=\"attachment-medium_large size-medium_large wp-image-77165\" alt=\"Calgary Institute of Counselling colors\" srcset=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study_colors-768x768.webp 768w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study_colors-300x300.webp 300w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study_colors-500x500.webp 500w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study_colors-150x150.webp 150w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study_colors.webp 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1005b31 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-image\" data-id=\"1005b31\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study_image-768x768.webp\" class=\"attachment-medium_large size-medium_large wp-image-77166\" alt=\"Calgary Institute of Counselling case study image\" srcset=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study_image-768x768.webp 768w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study_image-300x300.webp 300w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study_image-500x500.webp 500w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study_image-150x150.webp 150w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study_image.webp 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce96a75 elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-image\" data-id=\"ce96a75\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300,&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/10\/growme-case-study_cic_before-after-website.webp\" class=\"attachment-full size-full wp-image-79814\" alt=\"Calgary Institute of Counselling before after website designer\" srcset=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/10\/growme-case-study_cic_before-after-website.webp 1920w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/10\/growme-case-study_cic_before-after-website-300x169.webp 300w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/10\/growme-case-study_cic_before-after-website-600x338.webp 600w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/10\/growme-case-study_cic_before-after-website-768x432.webp 768w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/10\/growme-case-study_cic_before-after-website-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e48b11d elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-image\" data-id=\"e48b11d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study_mobile-768x768.webp\" class=\"attachment-medium_large size-medium_large wp-image-77168\" alt=\"Calgary Institute of Counselling mobile web designer\" srcset=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study_mobile-768x768.webp 768w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study_mobile-300x300.webp 300w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study_mobile-500x500.webp 500w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study_mobile-150x150.webp 150w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study_mobile.webp 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b7b180 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-image\" data-id=\"2b7b180\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study_laptop-768x768.webp\" class=\"attachment-medium_large size-medium_large wp-image-77167\" alt=\"Calgary Institute of Counselling laptop website design\" srcset=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study_laptop-768x768.webp 768w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study_laptop-300x300.webp 300w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study_laptop-500x500.webp 500w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study_laptop-150x150.webp 150w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study_laptop.webp 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa44ef0 e-con-full e-flex e-con e-child\" data-id=\"fa44ef0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-37feb8c e-con-full e-flex e-con e-child\" data-id=\"37feb8c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be831ee elementor-widget__width-initial boxtitle elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"be831ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Advertising Overhaul<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b1e18b blurbg elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4b1e18b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Launched high-converting Google Ads and Meta campaigns focused on clear pain points and solutions.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Shifted from generic ads to emotionally resonant messaging backed by strong calls-to-action.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Introduced retargeting campaigns to re-engage website visitors.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85e9d82 e-con-full e-flex e-con e-child\" data-id=\"85e9d82\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-54fede1 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"54fede1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;animation_mobile&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d0b75d elementor-widget elementor-widget-image\" data-id=\"1d0b75d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study-ad-2-768x768.webp\" class=\"attachment-medium_large size-medium_large wp-image-76869\" alt=\"\" srcset=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study-ad-2-768x768.webp 768w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study-ad-2-300x300.webp 300w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study-ad-2-500x500.webp 500w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study-ad-2-150x150.webp 150w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study-ad-2.webp 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af14d46 elementor-widget elementor-widget-image\" data-id=\"af14d46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study-ad-3-768x768.webp\" class=\"attachment-medium_large size-medium_large wp-image-76870\" alt=\"\" srcset=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study-ad-3-768x768.webp 768w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study-ad-3-300x300.webp 300w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study-ad-3-500x500.webp 500w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study-ad-3-150x150.webp 150w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study-ad-3.webp 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-776678b elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-image\" data-id=\"776678b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1365\" src=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study-ad-1-768x1365.webp\" class=\"attachment-medium_large size-medium_large wp-image-76868\" alt=\"\" srcset=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study-ad-1-768x1365.webp 768w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study-ad-1-169x300.webp 169w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study-ad-1-281x500.webp 281w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study-ad-1-864x1536.webp 864w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study-ad-1.webp 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b9f95e e-flex e-con-boxed e-con e-parent\" data-id=\"4b9f95e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-74d34df e-con-full e-flex e-con e-child\" data-id=\"74d34df\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-babb05c medh2 elementor-widget elementor-widget-heading\" data-id=\"babb05c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><div class=\"BannerSubT\">The Results<\/div>60% Year-Over-Year Revenue Growth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07993b9 elementor-widget elementor-widget-text-editor\" data-id=\"07993b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWithin 12 months, Calgary Institute of Counselling experienced dramatic improvements:\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46deee3 e-con-full e-flex e-con e-child\" data-id=\"46deee3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-da89776 e-con-full e-flex e-con e-child\" data-id=\"da89776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-9bf1c68 e-con-full e-flex e-con e-child\" data-id=\"9bf1c68\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9188366 elementor-widget elementor-widget-heading\" data-id=\"9188366\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Record Amount of Daily New Client Intake<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0051e0a e-con-full e-flex e-con e-child\" data-id=\"0051e0a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0032749 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"0032749\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><div class=\"SmallSubT\">from<\/div>6\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06741b3 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"06741b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-long-arrow-right\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf341b3 elementor-widget elementor-widget-heading\" data-id=\"cf341b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">14\n<div class=\"SmallSubT\">a day<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-230c4a0 e-con-full e-flex e-con e-child\" data-id=\"230c4a0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e02353 elementor-mobile-position-inline-start elementor-view-default elementor-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"1e02353\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24px\" viewBox=\"0 -960 960 960\" width=\"24px\" fill=\"#D80303\"><path d=\"M653.33-160v-280H800v280H653.33Zm-246.66 0v-640h146.66v640H406.67ZM160-160v-440h146.67v440H160Z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tTop Google Rankings\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a5e5b8 elementor-widget elementor-widget-text-editor\" data-id=\"4a5e5b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>for multiple keywords<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8191b76 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8191b76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u201cCalgary couples counselling\u201d<\/strong><br \/>and <strong>\u201ctherapy for anxiety\u201d<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf7d1aa e-con-full e-flex e-con e-child\" data-id=\"cf7d1aa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26d429c elementor-mobile-position-inline-start elementor-view-default elementor-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"26d429c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24px\" viewBox=\"0 -960 960 960\" width=\"24px\" fill=\"#D80303\"><path d=\"M720-440v-80h160v80H720Zm48 280-128-96 48-64 128 96-48 64Zm-80-480-48-64 128-96 48 64-128 96ZM200-200v-160h-40q-33 0-56.5-23.5T80-440v-80q0-33 23.5-56.5T160-600h160l200-120v480L320-360h-40v160h-80Zm360-146v-268q27 24 43.5 58.5T620-480q0 41-16.5 75.5T560-346Z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tStronger Brand Presence\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dbc6d9 elementor-widget elementor-widget-text-editor\" data-id=\"3dbc6d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CIC became widely recognized as a go-to clinic for professional counselling in Calgary.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d59a9fa e-con-full e-flex e-con e-child\" data-id=\"d59a9fa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-0b8ca92 e-con-full e-flex e-con e-child\" data-id=\"0b8ca92\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2e7613 elementor-mobile-position-inline-start elementor-view-default elementor-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"d2e7613\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24px\" viewBox=\"0 -960 960 960\" width=\"24px\" fill=\"#D80303\"><path d=\"M480-40q-112 0-206-51T120-227v107H40v-240h240v80h-99q48 72 126.5 116T480-120q75 0 140.5-28.5t114-77q48.5-48.5 77-114T840-480h80q0 91-34.5 171T791-169q-60 60-140 94.5T480-40Zm-36-160v-52q-47-11-76.5-40.5T324-370l66-26q12 41 37.5 61.5T486-314q33 0 56.5-15.5T566-378q0-29-24.5-47T454-466q-59-21-86.5-50T340-592q0-41 28.5-74.5T446-710v-50h70v50q36 3 65.5 29t40.5 61l-64 26q-8-23-26-38.5T482-648q-35 0-53.5 15T410-592q0 26 23 41t83 35q72 26 96 61t24 77q0 29-10 51t-26.5 37.5Q583-274 561-264.5T514-250v50h-70ZM40-480q0-91 34.5-171T169-791q60-60 140-94.5T480-920q112 0 206 51t154 136v-107h80v240H680v-80h99q-48-72-126.5-116T480-840q-75 0-140.5 28.5t-114 77q-48.5 48.5-77 114T120-480H40Z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tAd Efficiency\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cf855e elementor-widget elementor-widget-text-editor\" data-id=\"2cf855e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCost per lead decreased while lead quality improved.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2406ee e-con-full e-flex e-con e-child\" data-id=\"d2406ee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c052946 elementor-mobile-position-inline-start elementor-view-default elementor-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"c052946\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24px\" viewBox=\"0 -960 960 960\" width=\"24px\" fill=\"#D80303\"><path d=\"M320-120v-240H120l360-440 360 440H640v240H320Z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tConversion Uplift\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-704145d elementor-widget elementor-widget-text-editor\" data-id=\"704145d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Website inquiries and booking rates increased significantly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93b83c6 e-con-full e-flex e-con e-child\" data-id=\"93b83c6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9c562ef e-con-full e-flex e-con e-child\" data-id=\"9c562ef\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ae25a8 elementor-position-inline-start elementor-mobile-position-inline-start elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"6ae25a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24px\" viewBox=\"0 -960 960 960\" width=\"24px\" fill=\"#D80303\"><path d=\"M107.33-475.33V-542h124v66.67h-124Zm121.34 228-45.34-46L270-380l46 45.33-87.33 87.34Zm41.33-392L183.33-726l45.34-46L316-684.67l-46 45.34Zm463.33 480L544.67-348l-46 140.67-109.34-373.34 368 114-141.33 50 187.33 187.34-70 70ZM424.67-716v-124h66.66v124h-66.66ZM646-639.33l-46-45.34L687.33-772l45.34 45.33L646-639.33Z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tTraffic Surge\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-012f152 ts elementor-widget elementor-widget-heading\" data-id=\"012f152\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><span class=\"SmallSubT\">\nOrganic traffic increased by\n<\/span>\n<span style=\"color:#D80303;padding-left:10px\">\n300%+\n<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eeb391 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"1eeb391\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1518\" height=\"446\" src=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study-graph.webp\" class=\"attachment-full size-full wp-image-76712\" alt=\"\" srcset=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study-graph.webp 1518w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study-graph-300x88.webp 300w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study-graph-600x176.webp 600w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study-graph-768x226.webp 768w\" sizes=\"(max-width: 1518px) 100vw, 1518px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9ef7f2 e-flex e-con-boxed e-con e-parent\" data-id=\"a9ef7f2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c63631e elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"c63631e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">What Calgary Institute of Counselling Has to Say About Our Partnership<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aceed78 e-con-full e-flex e-con e-child\" data-id=\"aceed78\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-0e4e125 e-con-full e-flex e-con e-child\" data-id=\"0e4e125\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d602977 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"d602977\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"36\" viewBox=\"0 0 41 36\" fill=\"none\"><path d=\"M18.9331 36H0V21.2206C0 15.7794 1.11713 11.4853 3.35138 8.33823C5.58563 5.19118 9.41578 2.41176 14.8418 0L18.9331 7.85294C15.5962 9.44118 13.2895 11.0294 12.0127 12.6176C10.736 14.1765 10.0251 16.0294 9.88004 18.1765H18.9331V36ZM41 36H22.0669V21.2206C22.0669 15.7794 23.184 11.4853 25.4183 8.33823C27.6525 5.19118 31.4827 2.41176 36.9087 0L41 7.85294C37.6631 9.44118 35.3563 11.0294 34.0796 12.6176C32.8029 14.1765 32.092 16.0294 31.9469 18.1765H41V36Z\" fill=\"#D80502\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2d6b87 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f2d6b87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39816a8 elementor-widget-mobile__width-inherit medh2 elementor-widget elementor-widget-text-editor\" data-id=\"39816a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>GrowME didn\u2019t just give us more traffic &#8211; they gave us a strategy that transformed how we present ourselves, connect with our community, and grow our business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ae8181 e-con-full e-flex e-con e-child\" data-id=\"0ae8181\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f760383 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"f760383\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8211; Jennifer Betts, Calgary Institute of Counselling Founder and CEO<strong><br \/><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-634d448 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"634d448\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29992bc elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"29992bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"42\" height=\"36\" viewBox=\"0 0 42 36\" fill=\"none\"><path d=\"M22.6051 0H42V14.7794C42 20.2206 40.8556 24.5147 38.5669 27.6618C36.2781 30.8088 32.3546 33.5882 26.7962 36L22.6051 28.1471C26.0234 26.5588 28.3864 24.9706 29.6943 23.3824C31.0021 21.8235 31.7304 19.9706 31.879 17.8235H22.6051V0ZM0 0H19.3949V14.7794C19.3949 20.2206 18.2505 24.5147 15.9618 27.6618C13.673 30.8088 9.74947 33.5882 4.19108 36L0 28.1471C3.41826 26.5588 5.78132 24.9706 7.08917 23.3824C8.39703 21.8235 9.12527 19.9706 9.27389 17.8235H0V0Z\" fill=\"#D80502\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0053210 e-flex e-con-boxed e-con e-parent\" data-id=\"0053210\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-556957c e-con-full e-flex e-con e-child\" data-id=\"556957c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-266dbb6 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"266dbb6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;animation_mobile&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7d0f50 elementor-widget elementor-widget-image\" data-id=\"f7d0f50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1129\" src=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study-conclusion.webp\" class=\"attachment-full size-full wp-image-76734\" alt=\"\" srcset=\"https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study-conclusion.webp 1440w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study-conclusion-300x235.webp 300w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study-conclusion-600x470.webp 600w, https:\/\/growmemarketing.ca\/wp-content\/uploads\/2025\/09\/image-cic-case-study-conclusion-768x602.webp 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aeb36cf e-con-full e-flex e-con e-child\" data-id=\"aeb36cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6fd69d medh2 elementor-widget elementor-widget-heading\" data-id=\"b6fd69d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0248383 elementor-widget elementor-widget-text-editor\" data-id=\"0248383\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The transformation of Calgary Institute of Counselling illustrates what happens when expert strategy meets flawless execution. By combining brand strategy, full-funnel traffic generation, conversion design, and ongoing strategic leadership, GrowME helped CIC unlock consistent, sustainable growth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cc0e78 e-con-full e-flex e-con e-parent\" data-id=\"1cc0e78\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad90b33 elementor-widget elementor-widget-template\" data-id=\"ad90b33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"79909\" class=\"elementor elementor-79909\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bfaba55 e-flex e-con-boxed e-con e-parent\" data-id=\"4bfaba55\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-10d2ddf1 e-con-full e-flex e-con e-child\" data-id=\"10d2ddf1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f468533 bigh2 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading\" data-id=\"2f468533\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Ready to See What\u2019s Possible for Your Business?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27b2338f elementor-widget elementor-widget-text-editor\" data-id=\"27b2338f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"4\">The results above are the outcome of clear strategy, disciplined execution, and a true growth partner.<\/p><p data-path-to-node=\"5\">GrowME operates as an embedded growth department for companies that value clarity, accountability, and measurable results.<\/p><p data-path-to-node=\"6\">We build and execute growth systems that drive qualified demand, improve conversion, and align directly with what moves revenue forward.<\/p><p data-path-to-node=\"7\">If you\u2019re ready to take the next step in your growth, let\u2019s talk.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-284b095 conbuttoncontainer elementor-widget-tablet__width-initial elementor-widget elementor-widget-html\" data-id=\"284b095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"request_consult_home_click\" class=\"consult-link myConsultButton\">START A GROWTH CONVERSATION<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Calgary Institute of Counselling How Full-Funnel Strategy Fueled a 60% Year-Over-Year Growth Client Overview Calgary Institute of Counselling (CIC) is a reputable mental health clinic offering professional therapy services for individuals, couples, and families. Despite having a strong foundation in service delivery, CIC struggled with poor visibility online, underperforming ad campaigns, low website conversion rates, [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":74882,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-76705","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Calgary Institute of Counselling Case Study | GrowME Marketing<\/title>\n<meta name=\"description\" content=\"See how GrowME Marketing helped Calgary Institute of Counselling grow online visibility and client leads through SEO and digital strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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